New release — 2025 A book about failure

I Wish You'd
Hurry Up and
Fail

On what failure actually costs—
and what it quietly gives back.

Written byLaToshia Norwood

About the book

I Wish You'd Hurry Up and Fail isn't about
getting back up.

Most books about failure are written from the other side of success. They focus on the victory, the comeback, and the lesson once everything has worked out. This book takes a different approach.

I Wish You'd Hurry Up and Fail is an honest reflection on the failures, setbacks, disappointments, and missteps that shaped my journey as an entrepreneur, leader, wife, mother, and woman. It is a transparent look at the moments that challenged my confidence, tested my resilience, and forced me to confront hard truths about myself, my decisions, and my path forward.

This is not a book about having all the answers. It is about what failure teaches when we're willing to listen — the lessons hidden in rejection, loss, mistakes, unmet expectations, and opportunities that didn't work out as planned. Most importantly, it is about releasing the fear of failure that keeps so many people stuck.

My hope is that by sharing my own failures openly, others will find the courage to take risks, pursue their goals, and understand that failure is not proof that they should stop. Often, it is simply proof that they had the courage to begin.

The clearest thing failure teaches is not resilience. It's honesty.

— I Wish You'd Hurry Up and Fail, Chapter 3

The author

LaToshia Norwood

LaToshia
Norwood

LaToshia Norwood is a CEO, executive, investor, and transformational leader known for building businesses, scaling organizations, and leading high-impact initiatives that drive measurable results. As the Managing Partner of L'Renée & Associates and Founder of The She Said Foundation, she has spent more than two decades helping organizations navigate complexity, accelerate growth, and execute with precision.

Her work spans government, corporate, nonprofit, and entrepreneurial sectors, earning recognition as one of the nation's leading voices in project management, business growth, and leadership. Renee is passionate about creating pathways to opportunity and equipping leaders with the tools, strategies, and confidence to build what comes next.

Failure is not the opposite of success — it's the entry point. Every stumble is a strategy in disguise, a redirection dressed in disappointment. The question was never whether you would fall. It's whether you'd be wise enough to learn the lesson before you got back up.

I Wish You'd Hurry Up and Fail — LaToshia Norwood © 2025. All rights reserved.